The company
Renowned integrated PU coaching center in Bengaluru | Four rounds of funding by domestic and international PE Funds.
Problem Statement
A de-growth trend was observed in student enrollments after two decades of straight growth. Reasons for de-growth were speculative in nature, ranging from delivery of coaching to competitor aggression.
Approach by Minton
- Extensive surveys to formulate stakeholder preferences, needs and expectations from a PU/Coaching institute across different stakeholder groups
- More surveys and mystery shopping to identify satisfaction of various stakeholder groups enrolled in the company vs. its competitors.
- Net Promotor score of the company and its competitors on key factors that influence decisions
The Results
The survey picked up key insights that identified various stakeholder preferences, key decision-making influencers and perception of students and parents regarding delivery reputation of the institute vs. competition. The Market Research project and contributions by Minton provided the much-needed ingredient in Management’s strategic decision-making. The institute and its investors now look at Minton as a partner to provide continued support in their journey.
Below are some of the insights from the survey
